This limits their liability and allows the book to sit back and collect the vig (or juice as it’s also known).īaseball is typically bet on the moneyline as opposed to the spread/runline, but the philosophy held by sportsbooks remains the same - set a line that will attract equal money on both sides. Ideally, a sportsbook will attract 50% of their action on each side of a game. One common misconception is that sportsbooks will make a team a 7-point favorite because they believe that team will most likely win by seven points. But how can somebody know which side these syndicates have taken? That is where sharp money indicators like reverse line movement can be extremely helpful. We’ve seen well-educated individuals bypass more traditional professions in favor of starting their own betting syndicates, and these are the sharp bettors that are worth following.
However, as technology has improved and social media allows news to travel faster than ever bettors have become smarter and more well-informed. It’s basic, yet historically it’s been tremendously profitable. At Sports Insights, one of our founding philosophies is simple: always bet against the public.
